Football legend Alan Shearer fronts the latest McDonald’s ad, Selfie, inspired by the 1998 Signature campaign, in which Shearer also starred.

The former Newcastle striker commented 'Times have changed since I shot the first advert with McDonald’s 25 years ago - I don’t get many people asking me for signatures anymore, now they’re all after selfies! I have fond memories of shooting the first "Signature" ad - it was in the build-up to the 1998 World Cup, when I was captaining the England men’s team'.